Influencer marketing has become a buzzword since we entered an era of social media revolutions. It is now a well established and well-developed form of online marketing. But, we see that many people still are unaware of this term and its significance.
Influencer marketing has changed the traditional concept of marketing, where marketers advertise their products. Therefore, it is globally accepted as a revolution in the marketing industry.
What is Fashion Influencer Marketing?
It is a collaborative type of marketing. In this form of marketing, businesses collaborate with social media influencers to promote their brand and their products.
At the beginning of this marketing strategy for fashion brands, it revolved around celebrity endorsements. But, this origination of influencer marketing has now moved on to a broader circle of influencers. In this world of social media dominance, fashion bloggers and other social media activists with a huge circle of followers are rising to saturate this market with influencers.
Why Influencer Marketing Works for Fashion Brands?
The answer to why is this type of marketing so effective is that it includes many benefits that traditional marketing methods fail to provide. It has a great impact on building up your brand and spread awareness among your target audience.
Build Credibility and Trust
Influencers are people who have won the trust of their followers. When these influencers promote a product, their followers quickly start building trust and credibility in that product. Hence, your brand starts gaining attention through these influencers’ content in front of your targeted audience.
Promote Your Fashion Brand Awareness
Influencer marketing helps your brand to reach a higher number of audiences through social media platforms. All you need to do is provide content enriched with value and add to the value and acceptance of the influencer that promotes your brand.
Drives More Purchasing Decisions
It is a very remarkable benefit you avail of influencer marketing. The influencers present your products or services in front of social media users. These users are already interested in your niche. Therefore, the chances are higher that your brand gets noticed and you get customers who like to purchase your products and convert them into your regular clients.
Enriches your Fashion Content Strategy
Creating valuable content for your services or products might be tricky. Sometimes, you are not well aware of what your targeted audiences expect from you or what they are more interested in buying.
When you collaborate with a fashion influencer, who is already in a strong relationship with your targeted audience as his/her followers, you get a better insight of what is expected from you. In this way, you can easily understand the type of content you should be created to attract more audience and bring in more conversions.
Fashion Influencer Marketing is More Focussed and Relevant
In this type of marketing, you collaborate with an influencer who has thousands of followers interested in the same niche that your product or service is about.
Hence, you have an audience that is already prepared and ready to view, analyze, and buy your services. Moreover, you can get more organic traffic to your business through influential marketing.
Fashion Influential Marketing is Cost and Time Saving
Influencer marketing saves your cost as well as time. Other forms of marketing need a lot more time and a higher budget in preparing campaigns, creating fashion content and sales copies, crafting images for advertisements, etc. On the other hand, fashion influential marketing reduces the cost to approximately $10 to $20 per 1000 followers, and you save your time by handing over the advertising job to an influencer.
Who Are Fashion Influencers?
Fashion influencers are the people who have vast knowledge and enough expertise in the fashion industry. They have earned a reputation among their followers regarding that particular niche. Influencers are powerful enough to inspire their followers to make purchases. They have got a central position in influencer marketing.
People develop trust in them and want to follow them. Therefore, they pay heed to their suggestions and try to try the products these influencers promote. Influencers are categorized depending upon how wide a circle of followers they have, or what platforms they prefer to use for the marketing purpose.
Types of Fashion Influencers
There are no specified boundaries but depending upon the number of followers, they are divided into the following categories.
Super Fashion Influencers
Mega influencers have the highest number of followers through their social media platforms. Though unnecessary, it is commonly viewed that mega influencers have at least 1 million followers on one or another social platform.
Most of the mega influencers are real-life celebrities. They have become famous offline throughout their career. For example, most of them are movie stars, singers, actors, etc. However, few of them have earned their followers solely through social media.
Macro Fashion Influencers
Next, come the macro-influencers. They have a fewer number of followers as compared to mega influencers, but they are comparatively easily accessible. Their follower’s numbers range from 50,000 to over 1 million.
This category has two subcategories: the B grade celebrities who either fail to earn enough fame through their career or are struggling with it. And the other subcategory is of social media celebrities that have earned a reputation among their followers and have succeeded in becoming an online expert in their specific niche.
Micro Fashion Influencers
They are common people who have gained many followers that differ between 1000 to 50,000. Their knowledge and expertise in a particular field make them famous among those interested in that field.
It is most commonly observed that micro-influencers prefer their relationship with their followers to promote lemons and earn peanuts.
Nano Fashion Influencers
They have a small number of fashion influencers, mostly not exceeding 1000, but their followers are keen on following them. They have expertise in highly specialized niches. Some businesses consider them inconsequential, but for some firms, they can be of much use.
Strategies for Successful Influencer Marketing
Once you are well aware of influencer marketing tactics and know, how beneficial it could be for the promotion of your service, the next most important thing is that you know the important strategies to follow while making your influencer marketing campaign.
Who is your Targeted Audience? And What are their Interests?
It is the foremost step of every marketing strategy, including the specific one we are talking about. You should know your audience and their interests. The gender, age group, societal class, location, and financial and economic standards are just a few things to mention that you need to know about your targeted market.
Define Your Fashion Brand Marketing Goals
Before you start looking for an influencer for the promotion of your business, it is crucial that you pre-define a clear picture of the goals and objectives of your marketing campaign.
What type of results do you expect from the promotion of your brand? Is it the brand awareness or the purchases, or both you want to bring in through your campaign? Isn’t it a folly to expect the achievement of your goals without having them planned?
Find Your Ideal Fashion Influencer
Once you know your targeted audience interested in your clothing and have a well-defined objective plan, you can now easily understand what type of influencer could be the best match for your business advertisement.
In this market, you will find a variety of influencers. Some work on a single platform while others can take your brand to multiple social media channels such as YouTube, Facebook, Instagram, Twitter, etc. Select the influencer whose platform best matches your goals and has the maximum reach to your targeted audience.
Convert Fashion Influencers into Your Brand Ambassadors
If you want to maximize your results, and who doesn’t want to! It would be best if you go for a long-term commitment with the influencer. When you stay in collaboration for a long period, the influencer starts serving as your brand ambassador. It will earn you a stronger trust of your audience through their faith in the person they follow. In this way, you ultimately develop a long-term credible relationship with your targeted audience.
Fashion Influencer Agency Benefits
In this era of digitalization, every field of life is revolutionized including the fashion industry. Business and marketing have also innovated their forms, and the world has seen the most incredible marketing tactics. Fashion influencer marketing is one of such innovations and it is always good to get the best help possible to accel fast in an industry. That is way we recommend working with a fashion influencer agency who can assist you with promoting your brand through fashion influencers.
A fashion marketing agency specializing in fashion influencers can offer some effective strategies and influencers who could spread awareness of your fashion label among the followers to convert them into customers. With the help of a quality fashion marketing agency specializing in influencer marketing, you will be on a good way for future business growth..
If you are planning to start an influencer marketing campaign for your start-up, we would love to know how much our guide helped you develop a strategy. And never forget that we are here to answer your comments if you have any more concerns about influencer marketing.